Política de privacidad

Privacy Policy

Last Updated: August 4, 2026

El Patrón Gold operates this store and website, including all information, content, features, tools, products, and services (collectively, the "Services"), to provide you with a curated shopping experience. Our Services are powered by Shopify. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through our Services, or otherwise communicate with us.

In the event of any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, and disclosure of your personal information, this Privacy Policy shall prevail.

Please read this Privacy Policy carefully. By accessing or using any of our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your personal information as described herein.

Personal Information We Collect

When we refer to "personal information," we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified information.

Depending on how you interact with our Services, where you reside, and applicable laws, we may collect the following categories of personal information:

Contact information, including your name, billing address, shipping address, email address, and phone number.
Financial information, including payment card information, transaction details, payment confirmations, and other payment-related information.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including products viewed, added to your cart, wish list items, purchases, returns, exchanges, cancellations, and order history.
Communications with us, including customer service inquiries and other correspondence.
Device information, including your IP address, browser type, device identifiers, and network connection information.
Usage information, including how and when you access or interact with our Services.

Sources of Personal Information

We may collect personal information:

Directly from you when you create an account, place an order, contact us, or otherwise provide information.
Automatically through cookies and similar technologies when you use our Services.
From our service providers that process information on our behalf.
From our business partners and other third parties.

How We Use Your Personal Information

We may use your personal information to:

Provide, personalize, and improve our Services.
Process payments and fulfill orders.
Manage your account.
Process returns, exchanges, and refunds.
Arrange shipping and delivery.
Send order confirmations and account-related notifications.
Provide customer support.
Recommend products and personalize your shopping experience.
Send promotional emails, text messages, and marketing communications.
Display personalized advertisements on our website and third-party websites.
Prevent fraud, detect unauthorized activity, and maintain security.
Comply with legal obligations and respond to lawful requests from government authorities.
Enforce our Terms of Service and other policies.

How We Share Personal Information

We may disclose your personal information:

To Shopify, service providers, payment processors, shipping carriers, analytics providers, cloud storage providers, customer support providers, and other vendors acting on our behalf.
To advertising and marketing partners for personalized advertising.
When you instruct or authorize us to share information with third parties.
Within our affiliated companies.
In connection with mergers, acquisitions, bankruptcy proceedings, or other business transactions.
To comply with applicable laws, court orders, subpoenas, or legal processes.
To protect our rights, property, customers, and Services.

Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information to provide and improve its services.

Information you submit through our website may be transferred to Shopify and third-party service providers located in countries other than your own.

For more information about Shopify's privacy practices, please visit:

https://privacy.shopify.com

Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for the privacy practices, security, or content of those websites. We encourage you to review their privacy policies before providing personal information.

Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from individuals under the age permitted by applicable law. If you believe that a child has provided us with personal information, please contact us so we can remove it.

Security and Data Retention

While we implement reasonable safeguards to protect your personal information, no security system is completely secure.

We retain your personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

Access your personal information.
Request deletion of your personal information.
Correct inaccurate information.
Request data portability.
Opt out of the sale or sharing of personal information for targeted advertising.
Manage your marketing communication preferences.

You may exercise these rights by contacting us using the information below.

We may verify your identity before processing your request.

Complaints

If you have concerns about how we process your personal information, please contact us using the information below.

Depending on your location, you may also have the right to file a complaint with your local data protection authority.

International Data Transfers

Your personal information may be transferred, stored, and processed outside your country of residence.

Where required by law, we rely on appropriate safeguards, including the European Commission's Standard Contractual Clauses (SCCs) or equivalent legal mechanisms, when transferring personal information internationally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, operational requirements, legal obligations, or regulatory requirements.

Any updates will be posted on this page along with the revised "Last Updated" date.